Are you including an image banner in your emails ?
Whether the answer to that question is a yes or a no, this post will outline the importance of WHY you need to be including an image banner in your emails and HOW to make sure you’ve included the right elements in your email header design.
So let’s dive right in.
When it comes to your branding you need to make sure that your brand image is a cohesive one and is being translated onto all of your online platforms. This includes your;
1. Social Media Accounts.
2. Your Website.
3. Advertising AND
4. Your Emails.
You can check out more details on how to brand your emails here.
Making sure that your branding is also being translated into your email design plays a crucial role in building a cohesive brand. It’s kind of like choosing an outfit. If your top, trousers , shoes and accessories don’t compliment each other, the whole outfit won’t work and you might end up on Fashion Police.
When it comes to branding your emails your email banner image is one of the most important design elements in your emails. This is purely due to the fact that it’s the first thing that your subscribers see when they open up your emails. It’s the first thing that’s going to make you register in their minds and build that sense of familiarity.
Building your brands familiarity with your audience isn’t an over-night, instant kind of thing. Building brand awareness takes time and consistency. In order to speed up this process and to ensure that you’re always instilling a sense of recognition with your audience, it’s important to make sure that you’re including the following design elements when it comes to your email header design.
This is probably the most IMPORTANT element to make sure you’re including in your email header design to build that sense of familiarity with your audience. It is known that we tend to process and remember information much easier through images than text. Why do you think infographics have such a great re-pin rate ? 😉
Seeing an actual face is also going to create a much greater emotional connection than simply showing the name of your business. We always place a face with a name and not a name with a face.
The difference between whether to choose to use your own image or an image of your product is based on the kind of business that you have.
If you have a personal brand where you literally are the face of your own business (just like me) then it’s obviously a no-brainer to include your own image. Another thing to remember here is that you also want to make sure that you’re using the same personal image of yourself in your email header that’s also on your website. This keeps making that sense of familiarity quicker and easier to be established in the eyes of your subscribers.
If on the other hand your business is solely your product, it’s here where you’d want to include your product in your email header. Especially if your business only specialises in one kind of particular product.
Just because it’s easier for us to remember an image than a name doesn’t mean that the name isn’t important. You still want to make sure to include the name of your company in your email header design. Think of your image as the bridge which allows your audience to make the connection from one to the other.
The two go hand- in- hand.
So why do I mention including your ‘content tagline’ and not your business tagline ?
The reason for this is that you want to make the it’s as clear as possible to your email leads, what content they are to expect from you.
When someone goes onto your website and signs up to your email list, they’re not going to remember who you are or what your business is about, especially if you don’t have a welcome email sequence in place and send them an email after a month or so.
If you’re including an email image like the one above. The only response you’re going to get is this – “No Bs Advice who ?” ……..*Unsubscribe*
Your ‘content tagline’ serves as an extra reminder and further validation that your content is still relevant to your subscribers aka they remember why they signed up to your list in the first place.
Here’s my own email header design that includes all three design elements mentioned up above.
Since I’m all about keeping it direct here, my email tagline simply contains the main content that I provide here on No Bs Advice. This allows my subscribers to instantly get a reminder about what content they’re going to be receiving from me.
*TIP – Make sure to include a link to your website in your email banner image.
A perfect example of an image header design is that implemented by Kate from Secret Bloggers Business
As soon as I open any of Kate’s emails, I am immediately able to make the connection of;
1. Who Kate is.
2. What her business is and
3. The content that I am to receive from her, which is why I signed up in the first place.
Kate’s email header design contains all 3 essential email header design elements when it comes to lighting up the bridge of connection and familiarity with your subscribers. This allows your subscribers to instantly remember you, your brand and why they signed up to you in the first place. It gives them reassurance that your content is till relevant to their needs.
It’s for this reason that you want to make sure that you’re including the three above design elements in your own email header design. To make sure that you’re always including the right design elements in your emails, make sure to grab my Design Email Checker Guide Below.