Let’s be real.
When a new visitor stumbles onto your site for the first time, it’s highly unlikely that they will ever return on their own volition.
This happens to us every single day.
We might stumble on an interesting blog post, but unless we’ve followed any of its related social media accounts or get re-targeted with Facebook ads. The chances of us organically going back to that site are very slim.
Want to know one of the best ways to bring your visitors back to you every single time with a click of a button?
You’ve guessed it.
Your email list is going to act as your direct line of communication with your audience.
This is what’s going to stop you from hoping that people will just magically find their way back to you.
1. EMAIL IS NOT JUST ABOUT YOUR SUBSCRIBERS
A mistake that we tend to make when creating our emails is that we only keep the receiving end in mind. Creating a great email isn’t just about including valuable content for your subscribers. It’s also about making sure that you, as the sender are also receiving useful information too.
The next time you’re composing an email stop and think about what YOU want to get out of it.
Your emails should be created for a double purpose;
To provide your subscribers with content that is valuable to them and
To receive content that’s valuable to you.
So how can YOU receive valuable content from your emails? All you have to do is ask for it.
A. CONTENT CREATION
Feeling lost when it comes to your content creation? Directly ask your subscribers what content THEY would like you to produce more of.
After all, they’re your readers.
You can do this by simply asking them this as a question in your next email. You might even be surprised by the responses you receive.
B. PRODUCT CREATION
One ‘negative’ thing that tends to happen to us Entrepreneurs is that we don’t only come up with one idea at a time, but more like 10 ideas at a time. We tend to come up with multiple product ideas at once which can have the adverse effect of overwhelming us and blocking our productivity instead.
What to do instead?
Send out a survey with your course ideas and include it in your email. The course that gets the most votes should be the course that you streamline all your energy into and put the rest on pause.
Check out Survey Monkey for quick and free surveys to include in your emails.
2. BLOGGING EMAIL TEMPLATE BREAKDOWN
Now that we’ve established that the value in your emails is a two-way street. It’s time to breakdown what important elements you should include in your emails in order to;
Warm up your subscribers by building a personal relationship.
Provide valuable content.
Gain relevant information back.
How to guide them back to your site and
Keep them wanting more.
A. BRANDED IMAGE HEADER
When you’re creating your branded image header for your emails. You want to make sure to include;
B. PERSONAL TOUCH
The first sentence in your email is crucial.
People are busy. The majority of your subscribers are scrolling through their emails while they’re on the go. It’s for this reason that you want to grab their attention immediately.
This is why I suggest beginning your email with one to two sentences of something that they can immediately relate to, that doesn’t necessarily need to be linked to your emails main content;
Was there a super upgrade to any popular software/tech you and your audience uses? (ex MailChimp, Instagram etc)
Is a special holiday approaching? (ex Christmas time, 4th of July etc)
Is there something exciting happening in your life that you know others can relate to? (ex getting a new pet, office space etc)
Adding this personal touch will evoke an emotional response with your readers. Whether it’s to make them laugh, get inspired or excited, this will grab your reader’s attention to want to continue reading your email.
The next part of your email should contain the main content you intended your email for. Whether it’s a shortened version of a recent blog post, to invite your subscribers to a webinar or any other content which your readers will find of relevance to them.
Remember, your subscribers chose to join your list for a reason.
They joined your list because you had something of value to them. Value isn’t a one time kind of thing. It should be an every time kind of thing. It’s for this reason that you always want to send out emails that have purpose.
D. CALL TO ACTION
The purpose of your emails doesn’t just include their actual value. Such purpose can also include making your subscribers perform a specific action.
Hence…a call to action.
A few email call to actions could include;
Directing them to a new blog post.
To sign up for a webinar.
To take part in a survey.
To reply to your email.
To make a purchase.
To share something.
When you guide your subscribers to take a particular action, not only are you gaining insight and knowledge from your part, but you’re also encouraging a more engaged email list that will be more likely to interact with your emails.
As I mentioned in the beginning of this post, email is not one-sided.
Every one of your emails should have purpose in it’s value and action.
E. VALUE AND ENGAGEMENT RECEIVER
When composing your emails this is the one element which doesn’t always need to be in every single one of your emails. That’s including a survey.
Make sure to include this when you’re looking to gain knowledge from your subscribers. A survey is a vital tool for receiving valuable insight from your subscribers when;
You’re deciding on your next course to create.
Not sure what topic you should cover in your next training.
Looking for feedback.
Making sure you’re creating content your readers want.
Giving the power to your audience to decide the outcome allows your subscribers to feel part of your growth. People want to feel valued, they want to know that their opinions matter and your email subscribers opinions should be of the most importance to you.
F. THE KEEPER
Another element that you don’t want to miss out in your emails is giving your subscribers a mini preview of what’s to come. This can be achieved by simply inserting a little ‘ps’ at the bottom of your emails.
Giving your subscribers insight on what to expect in your next email will create a sense of missing out if they unsubscribe from your list. It makes them feel as if they’re going to be missing out and no one wants to miss out on anything.
Include a ‘Ps’ announcement including;
An upcoming training you’re working on.
A sneak peek to come in your next email.
A freebie to look out for in your next email.
A giveaway that you plan on holding.
Implementing and testing out these different format elements in your emails will help you determine what your audience best responds to. It’s imperative that you’re always testing and monitoring your email results in order to determine what is giving YOU the best results in YOUR business.