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THE ONLY 8 TIPS YOU NEED TO TAKE THE PERFECT FLAT LAY FOR NON-PHOTOGRAPHERS

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Ready to become a flat lay photographer pro?

In this post I’m going to be sharing with you my top 8 flat lay photography tips for bloggers. You can use these tips to begin creating stunning flat lay visuals for your blog.

In today’s visual generation. Ensuring that you’re using the right kind of imagery on your blog to create brand cohesiveness and familiarity with your audience is crucial key to growing your online brand.

So why is flat lay photography so important?

One of the biggest benefits of flat lay photography is versatility.

Flat lay photography allows you to portrait a story in your images. It allows your visitors to make an instant connection with your brand. 

When creating your flat lay imagery one thing to keep in mind are the senses. Incorporating the senses such as;

  1. Taste
  2. Sight
  3. Smell and
  4. Touch
Into your imagery will allow you to invoke an emotional response in your audience. 

Playing around with different;

  1. Textures
  2. Items and
  3. Colour

Are all different elements that you can incorporate into your visual flat lay photography to create a greater connection with your audience.

Now that we established the importance of including flat lay photography on your blog. It’s time to move onto my top 8 tips that you can incorporate to become an INSTANT flat lay photography pro.

1. NOTHING GOOD COMES WITH BAD LIGHTING

 
Whether you’re filming, hosting a live webinar or taking any kind of photography for your blog. If there’s not enough lighting in your surroundings, fix it or find a new location.

There’s no way around this one.

Lighting is KEY to ensuring that your images come out with

If it happens to be a rainy day. Re-schedule your shoot until the sun comes out.

Now although you can edit your images. Having great lighting from the start will not only make your editing quicker and easier, but it will also ensure that your images will turn out with the highest quality possible.

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2. CREATING UNIQUE BACKGROUNDS

Whether you want to keep your flat lay background simple and clean or bright and colourful. Here are a few items you can use to add some more texture and patterns to your flat lay photography.

  1.  USING FABRIC

Adding a fur background or incorporating clothing which contains; 

  1. Rough denim
  2. Sequins
  3. Silk
  4. Fur or
  5. Bright colours

Are all items which you can include in your background which will instantly add more dimension and a sense of touch to your flat lay images.

2. USING COLOURED CARDBOARD

Using different coloured cardboard is not only an inexpensive way of creating different coloured backgrounds/backdrops, but they also allow you to create different patterns and shapes that can create an extra dimension to your flat lay images.

Another tip would be to incorporate coloured cardboards which are the same colour as your main branding colour. This will help build brand awareness with your audience.

Don’t forget about the power that colour has when it comes to evoking an emotional response in your visitors.

  1. Red – Urgency
  2. Blue – Trust
  3. Black -Luxury
  4. Pink– Feminine
  5. Green – Growth
Keep colours in mind depending on the message you want to convey. Even all the way to your button colour can have an effect on increasing your conversion rates.

3. INCORPORATING YOUR BRANDING VISUALS

This is something which often gets overlooked. When creating your flat lay photography images don’t just throw a bunch of random items together. Try and incorporate certain elements of your brand identity such as;

  1. Including items which are the same colour as your main branding colour.
  2. Incorporating items which are common visual throughout your blog (it’s coffee for me) and
  3. Including items that are relevant to your niche (if you have a food blog make sure to include actual food in your images. If you have a tech blog, make sure to include relevant tech items in your flat lay images)

4. ADJUST YOUR FLAT LAY POSITIONING DIRECTLY THROUGH YOUR LENSE

One area of difficulty which a lot of people face with their flat lay photography is the positioning of their items.

Sometimes you end up positioning your items only to have the image not look right when you see the layout through your camera lens.

It’s for this reason that I strongly suggest placing your items directly through your camera lens. This will immediately confirm whether your items will look visually correct and it will also save you time by not having to re-arrange them.

5. IT’S ALL ABOUT THE ANGLE

When creating your flat lay images for your blog make sure to experiment not just with different camera angles and different close-up shots of your items, but also with your objects angles. 

You might notice that if all of your objects are facing at the same angle, your flat lay image may look a little off. This is why I always suggest making sure that each object has an opposite angle to the other.

5. GET IN TOUCH WITH YOUR INNER MOOD BOARD

I get it.

Sometimes coming up with new content can be tough. You’re going to have days where your inspiration level just seems to be on the snooze button, but that’s why Pinterest was invented.

Pinterest is a visual search engine that is overflowing with inspiration.

Go onto your Pinterest account and make sure to create a secret Flat Lay Pinterest board. It’s here where you want to gather any flat lay imagery which catches your eye and has a similar style to your own branding visuals.

Once you do this you’ll have your own little flat lay vault of inspiration that you can refer to.

While growing through your board take note of;

  1. What items are they using?
  2. What textures are others using?
  3. What senses are they incorporating?
  4. What positioning are they using?
  5. What story are they portraying?
Having this flat lay reference board will ensure that your flat lay photography inspiration tank will always be full.

Ready to put the express into your Pinterest success?

Click below to take a peek at Pinspresso Boot Camp.

6. DON’T FORGET ABOUT YOUR EMPTY SPACE

When creating your flat lay images it’s important to keep their purpose in mind.

Are you creating flat lay images for;

  1. A Featured blog post image?
  2. For your social media?
  3. To convey a message?

If you plan on including text in your images, make sure to keep a blank space in your flat lays in order for your text to be crisp and clear. If you include a lot of images in your background, this may cause your text to get lost. 

Keeping a white space under your text or any graphics that you want to add to stand out.

7. KEEP  YOUR FLAT LAYS OPTIMIZED

Making sure that your images are optimized for your website doesn’t only apply to your flat lay images. It applies to all your images displayed on your site. If you’re uploading large images onto your site, this could have the negative effect of slowing down your sites loading speed.

I’m pretty sure that you’ve clicked out of a site simply because it took a few extra seconds to load for you. This is not something you want to happen to yours.

Here are a few ways you can ensure that you’re optimizing your images for site;

  1. Make sure that you’re keeping your image’s width to around 1200px. Normally each website theme would have it’s own width dimensions and which would automatically resize your images if they are larger than the set width.
  2. If you’re using Photoshop to edit your images. Make sure that you’re exporting them as save for web files, to ensure that they’re optimizing your images for the web.
  3. Make sure that your file size isn’t too large. You can check your image size by right clicking on your images and select get info. You want to look out for ex. 94KB. That would be your file size.
  4. Run your images through an image compression tool. The tool that I personally like to use is TinyJPG.

A compression tool such as TinyJpg will help reduce your image size without decreasing the quality of your image.

8. YOU NEED TO INVEST IN AN EDITING SOFTWARE

My last tip for you is this.

If you’re really serious about creating your own high-quality blog imagery. I highly suggest investing your time in a photo editing software like Photoshop.

I understand that if you’ve never used Photoshop before it may seem a little intimidating, but trust me when I tell you this;

Once you begin using Photoshop you’ll never be able to go back.

Although there are some great online photo editing software out there, which are great when you’re just getting started. If you really want to be able to have unlimited creative freedom and full control over your images, graphics and any other visual aspects to your business.

Gaining the skills to use a powerful editing software as Photoshop will give the freedom to do just that.

There are tons of free resources for you to begin with. All you have to do is simply type ‘Photoshop for beginners in Youtube’. This will give you a number of videos to begin getting familiar with the Photoshop dashboard.

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8 Comments

  1. Thanks for giving me so much to think about regarding flat layouts. I have been reading about it being a trend, but didn’t quite understand the intricacies and the reasons why it is popular. Now I get. Thanks for sharing!

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